Finding the Right Rug — The Lashar Private Viewing

A private, unhurried appointment with Hossein; where your room, your story, and the right rug come together.

By Hossein Rafat   |   Lashar Rugs   |   Service & Experience

 

Most people who walk through the door at Lashar know they want a rug. They have a room in mind, a feeling they are trying to create, a colour they half-remember from somewhere. What they do not always have is certainty.

That is completely normal. Choosing a rug is not like choosing a cushion or a lamp. A rug defines a room. It sets the tone for everything around it. Getting it right matters — and getting it wrong is a costly and frustrating experience.

The Lashar private viewing exists to take that uncertainty away.

Once you describe your room and what you are searching for, the right rug tends to reveal itself quickly. That is the work I love most.

 

What a Private Viewing Is

A private viewing is a one-on-one appointment with Hossein at the Lashar showroom; time set aside entirely for you, without distraction and without pressure.

It is not a sales meeting. It is a conversation.

Hossein will ask you about the room: its dimensions, its light, the colours already living in it, the furniture it holds. He will ask how the space is used, who uses it, and what feeling you want it to carry. He will ask what draws you to a rug — whether it is texture, pattern, origin, age, or simply something you cannot quite put into words yet.

From that conversation, he draws on decades of knowledge and a carefully curated collection to show you pieces that make genuine sense for your home. Not the most expensive option, not the easiest sale — the right one.

Book Your Private Viewing

 

Why Customers Value This Experience

What Hossein's customers return to, again and again, is something quite specific: the sense that he already understood what they were looking for — often before they fully understood it themselves.

This is not guesswork. It comes from years of listening carefully, from an instinct built through handling thousands of rugs, and from a genuine passion for matching the right piece to the right home.

When you describe your living room — its oak floors, its warm afternoon light, its mix of modern furniture and inherited pieces — Hossein does not reach for a catalogue. He thinks. He listens. Then he shows you something that fits so naturally into the picture you have painted that you wonder how you would have found it any other way.

Many of the rugs at Lashar are one of a kind. They are not searchable by algorithm. They do not come with recommendation engines. They require someone who knows them deeply — and who knows how to hear what you are looking for.

The more you share about your space and what you are drawn to, the better the match. No detail is too small.

What to Think About Before You Come

A private viewing works best when you arrive with a sense of your room — not a perfect brief, but a living picture of the space.

A few things worth thinking about beforehand:

The room itself

What are the dimensions? What direction does the light come from? What colours are already present — walls, furniture, flooring?

How the room is used

Is it a busy family living room, a quiet study, a formal dining space? High foot traffic and young children change what makes sense in a rug.

What you are drawn to

Traditional or contemporary? Bold pattern or subtle texture? A specific origin — Afghan, Persian, Turkish? A particular colour family? Even a vague sense of direction is useful.

Photos help

If you have photographs of the room — even casual ones on your phone — bring them. Seeing the space makes the conversation more precise and the match more confident.

You do not need to arrive with answers to all of these. Part of what the viewing is for is helping you find them.

What Happens During the Viewing

Once Hossein understands your space and what you are looking for, he will walk you through a selection of pieces that suit your room and your sensibility. He will share the story of each one — where it was made, by whom, how long it took, what makes it distinctive.

There is no rush. The appointment is yours. You are not browsing a showroom floor — you are being guided through a curated collection by someone who has thought carefully about what might work for you specifically.

If nothing feels quite right on the day, that is a valid outcome too. Hossein would rather you leave empty-handed and come back when the right piece arrives than settle for something that does not truly fit your home.

 

Book Your Private Viewing

Private viewings are available by appointment at the Lashar showroom, 982 Danforth Ave, Toronto.

To book, visit lasharrugs.com and fill in a few details about the room you are shopping for. The more context you share, the more prepared Hossein will be — and the more useful the appointment will be for you.

There is no cost to the viewing. There is no obligation to purchase.

There is simply time, attention, and a genuine desire to help you find the right rug.

Book Your Private Viewing